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This post started out as just another 2008 recap post, and then it took quite the interesting turn. Basically I went and pulled the top 5 blog posts for this year, and I pulled their names out of Google analytics. Because of the fact that it is hard to just jump right to the page with Google analytics I copied and pasted the titles into Google and searched for them. There was just one problem though, I couldn’t find any of them! I would see my post titles linked from dzone, dotnetkicks, and many other people’s sites, but not my own.
This was the point at which I started to freak out a bit. I went to Google analytics and confirmed that over the past few months my search traffic had dropped off to almost nothing. I was still getting many referrals, so I hadn’t really noticed the drop off in search traffic. I started to wonder, what happened. I noticed that it started about 2 weeks after my new theme had gone up, and so I started looking at the site to see if I could find anything.
Are you starting to see the problem here? When Google’s crawler came to my page they saw a huge chunk of text at the bottom of every post that was inside of an invisible div. They thought that I was trying to game the search engine! Argh! It makes me sick thinking about how much traffic I might have given up because of this. 🙂
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