How We Work, AKA

the Narrative

It is time for you to “build like a startup”. It is time to get lean, get creative, and to tell an amazing story through software. A story that resonates with your team. A story that makes everyone want to get on board.

We want to help you understand your team more deeply, design something better, and build a digital product that endures… that is where the Narrative comes into play.

the threads

The five threads weave together to form a framework that guides the way we collaborate and build. The Narrative is about writing your story, and all of the wonderful discoveries and refinements along the way.

  • Research
  • Define
  • Prototype
  • Implement
  • Operate

Digital Product Design UX Design Software Engineering DevOps



Finding a shared understanding.

Research is the foundation of everything we do. Designing a product is not just about finding the right answers, it is about asking the right questions. To ask the right questions, we have to continuously challenge our assumptions.

The beginning of knowledge is the discovery of something we do not understand.

Frank Herbert

Calipers and other measuring tools


Prioritizing what matters.

Building upon the research performed, we distill and prioritize what was discovered, in order to continue rapidly learning and iterating.

If everything is important, then nothing is.

Patrick Lencioni

Mechanical diagrams, drafting tools, and a rough prototype of a gear


Communicating visually.

Who can digest a 100-page requirements document? We sure can’t. Prototypes clarify and accelerate everyone's understanding of your project, so you get where you're going much faster and better equipped for success.

If a picture is worth a thousand words, a prototype is worth a thousand meetings.


Gear assembly with diagram of final gear placement.


Where the rubber meets the road.

This is where the hardcore engineering happens. Our experienced team of designers and engineers work with you daily towards our shared goal. We work out in the open, delivering progress continuously.

Plans are only good intentions unless they immediately degenerate into hard work.

Peter Drucker

Control panel with knobs, dials, readouts, and a large button.


Cranking it to eleven.

A cloud-native digital product has to be stable, reliable, and performant. That's why we simplify as much as possible, deploy early, deploy often, instrument everything, and relentlessly automate.

The price of reliability is the pursuit of the utmost simplicity.

Tony Hoare